Networking is a term we throw around a lot, but what does it actually mean? For many, it brings to mind awkward small talk at events or sending cold LinkedIn requests. But real networking is so much more than that, it’s about building genuine relationships that can lead to career opportunities you never even knew existed. When looking for a job, most of us head straight to LinkedIn or job search websites. But we often forget about one of the best ways to land that dream role, using our network.

Why is networking so important?

Employers love hiring through referrals because it lowers the risk of bringing in someone who isn’t the right fit. A recommendation from a trusted employee or industry contact carries way more weight than a random application. If you’re not networking, you could be missing out on job openings that never even get advertised.

But networking isn’tjust about asking for a job. It’s about forming relationships with people in your industry and keeping yourself on their radar with a valuable connection when new opportunities pop up. The more you engage with people in your field, the more likely you are to hear about hidden job openings and even get advice that helps you stand out.

Optimise your LinkedIn

LinkedIn is an ultimate networking tool. It lets you easily connect with industry professionals and track their career paths. But having a profile isn’t enough, you need to make sure your using it to promote yourself well and create connections. Your summary and work experience should clearly showcase your skills and career goals. A strong profile increases your visibility and makes it easier for recruiters and professionals to find you.

Interacting on LinkedIn is just as important as having a good profile. Commenting on posts and sharing your own thoughts can help position you as an active professional in your field. When reaching out to new contacts, take the time to personalise your message, it makes a big difference compared to a generic connection request.

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Attend networking events

Online networking is great, but nothing is better than face-to-face interactions. Industry conferences, career fairs and networking events give you the chance to connect with potential employers and colleagues in a more personal way.

A little preparation goes a long way. Look up key attendees or speakers beforehand and have a quick intro ready to explain who you are and what you do. After the event, follow up with a LinkedIn request or a quick email to keep the connection going. These small steps can turn a brief chat into a long-term professional relationship.

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Use your existing connections

Some of the best job leads come from people you already know. Former colleagues and industry friends can be great resources. People are often happy to help if they know how, so try reaching out.

Keeping in touch is just as important as making new connections. A quick check-in or even grabbing a coffee can keep you on people’s minds when opportunities come up. A strong, engaged network can open doors when you least expect it.

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Be consistent and genuine

Networking isn’t only about collecting business cards or racking up LinkedIn connections, it’s about building real relationships. Stay in touch even when you’re not actively job hunting.

The more effort you put into networking, the more it will work for you. Your next job could come from a simple conversation.

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Networking isn’t just about finding your next job, it’s about creating a solid foundation for your entire career. By engaging with professionals, attending events and making the most of LinkedIn, you’ll be able to discover new opportunities. If you make networking a regular habit, you’llcontinue to grow your career and make valuable connections along the way.