In the 1970s, studies by Professor Mehrabian of the University of California in Los Angeles suggested that body language accounts for 55% of all face to face communication, while tone accounted for 38% and words only 7%. These percentages have been challenged by other studies, but there is a general agreement that non verbal communication is as, or more meaningful

I recently started doing some consultancy work for the film industry. Talking to the actors about how they prepare for a part, I learned that it was easy to judge how good a script is by their level of engagement. Actors will read a good script cover to cover. If a script does not interest an actor, they will learn